Rental Listing & MLS Description Writer

Write a compelling rental or MLS listing description from verified features, within a character limit, that describes the property and never the people.

New Added Oct 18, 2026

Listings & Marketing
Property managers
Landlords
Agents & brokerages
Fair-housing guardrails

Use it when

Create listing copy for Zillow, Apartments.com, Facebook Marketplace, Craigslist or MLS remarks in seconds, with a headline and a short version.

Not for

Inventing features, square footage or school ratings. The prompt tells the AI to use only your facts.

The prompt

Fill in the variables (optional)

Type below and the prompt updates. Anything you leave blank stays as a {{variable}} for you to fill in later. Nothing you type leaves your browser.

Beds, baths, sq ft, updates, appliances, parking, outdoor space, pet policy, utilities, distances you have verified

Single-family, duplex, condo, apartment

For rent or for sale

Style

Platform limit

You are an expert real estate copywriter. Write a listing description for the property below.

Use ONLY these verified facts. Do not invent features, measurements, distances, school names, or ratings:
{{property_facts}}

Property type: {{property_type}}
Listing type: {{listing_type}}
Tone: {{tone}}
Hard limit: {{char_limit}} characters for the main description.

Fair housing rules:
- Describe the property, amenities, and factual distances, never the people. Avoid phrases like "perfect for families," "ideal for young professionals," "exclusive," "safe neighborhood," "walking distance to church," "no Section 8," "adults only," or "able-bodied."
- Do not mention the demographics of residents or the neighborhood.

Output:
1. HEADLINE (under 70 characters)
2. MAIN DESCRIPTION (within the character limit)
3. SHORT VERSION (under 280 characters, for social or SMS)
4. FEATURE BULLETS (5–8 bullets)
5. CHARACTER COUNT of the main description

Variables

Variable	What to enter	Example
`{{property_facts}}`	Beds, baths, sq ft, updates, appliances, parking, outdoor space, pet policy, utilities, distances you have verified	3 bed, 2 bath, 1,450 sq ft, renovated kitchen 2025 with quartz counters, in-unit washer/dryer, fenced yard, 1-car garage, 0.4 miles to the city bus line
`{{property_type}}`	Single-family, duplex, condo, apartment	single-family home
`{{listing_type}}`	For rent or for sale	for rent
`{{tone}}`	Style	warm, upbeat, not salesy
`{{char_limit}}`	Platform limit	1000

Example output

Illustrative output using the example values. Your results will vary by AI tool and inputs. All names and details are fictional.

1. HEADLINE: Renovated 3BR Home with Fenced Yard & Garage

2. MAIN DESCRIPTION: Welcome to this bright 3-bedroom, 2-bath single-family home with 1,450 square feet of comfortable living space. The kitchen was renovated in 2025 and features quartz countertops and plenty of prep space. Laundry is easy with an in-unit washer and dryer. Step outside to a fully fenced yard, and park in the attached one-car garage. The city bus line is just 0.4 miles away. Schedule your tour today!

3. SHORT VERSION: For rent: renovated 3BR/2BA home, 1,450 sq ft, quartz kitchen, in-unit laundry, fenced yard, 1-car garage. 0.4 mi to bus line. Tour today!

4. FEATURE BULLETS:
- 3 bedrooms, 2 bathrooms, 1,450 sq ft
- Kitchen renovated in 2025 with quartz counters
- In-unit washer and dryer
- Fully fenced yard
- Attached 1-car garage
- 0.4 miles to city bus line

5. CHARACTER COUNT: 438

Tips

Run the result through the Fair-Housing Listing Lint prompt before posting.
For MLS, paste your board's character limit and any banned-words list into property_facts.
Ask for three headline options and A/B test them.

Fair housing note: this prompt tells the AI to describe the property and the process, not the people, and to treat every applicant or client the same way. AI can still make mistakes. Review the output for anything about protected characteristics (race, color, religion, sex, national origin, familial status, disability, and any state or local protected classes) before you use it.